In the latest updates Apple announced major changes to data tracking permissions in the upcoming update of iOS14, due to occur early in 2021.
How will advertisement on social media platforms be affected?
What is the future of personal tracking?
What consequences will it bring?
At the moment, these questions are a hot topic among the millions of businesses currently tracking advertising through apps like Google Analytics, FB, IG, LI, or YT. There is still much uncertainty about the impact of changes, but we know one thing, and that is that it will impact optimization, targeting and tracking across the web.
Facing these privacy-related changes can be disruptive for your companies’ ways of measuring results. If you have concerns, don’t hesitate to contact us.