As Edward Snowden reminded the world, everything said and done on the internet is recorded. But beyond governments, commerce and the promise of measurable results have made it so that every company with the will and resources can extract useful information from competitors, and stay within the limits of the law. In this article, we discuss some of the tools and methods for extracting information.
1. Become a customer of your competitor
Sometimes the best way to extract information and to gain useful insight as to the methods of marketing and sales is to become a customer of your competitor. So why not open a small account with your competitors and get access to all company news, promotions and technology?
Read more at FinanceFeeds.
Anders is a Partner at MediaGroup Worldwide and runs the DK office. In the agency, he primarily works on new business, client management and staffing. Before joining MediaGroup, Anders was working in leading marketing and sales positions within the FMCG sector (Coca-Cola, Domino’s Pizza), the travel industry (MyPlanet.dk), office supplies (Lyreco) and has been a Board Member in several companies. Anders is Danish and lives in Copenhagen.
The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
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Research estimates anywhere between 30% and 60% of display ads are viewed by robots. Think about that for a moment. Right now, at least 30% of your display advertising budget might as well be flushed through the toilet.
Written by Morten Gottrup
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