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Episode

Episode 16 | Bringing design and technology together for better digital experiences

Hosted by Bart Burggraaf

The world can appreciate the importance of design and innovation. Moonraft Innovation Labs focuses on Design-Driven Innovation. They are bringing Design, Art and Technology together to deliver differentiated digital experiences that drive business outcomes in exciting and innovative ways.

Moonraft is indeed an exciting design-driven UX firm on a mission to advance human experience through design-driven innovation. Moonraft is a design-driven digital experience. They use design to solve customer problems and deliver a smooth synergy between UI (user interface) and UX (user experience). They set off with the whole idea of bringing design and technology together after realising there was a gap in the market where you design digital experiences, but what goes live is very different. Moonraft came into existence while attempting to solve this problem. They brought design and technology together to drive digital experiences that come out the way they were designed.

Design offers new meaning through creative expression at the intersection of business and technology. Design is all about creating innovative solutions for customers with emotional appeal; art is self-expression meant to engage an audience emotionally to create the desired response from them – this link between both disciplines creates opportunities that drive innovation across industries.

Placing the human at the centre brings quantitative and qualitative techniques together to develop consumer insights. Their techno-creative team, bridging consumer insights, business understanding and advanced technology skills, then builds humanistic technology solutions. In today's discussion, we hear how experimentation is at the core of every innovation within the team of "Rafters" at Moonraft.

Our guest: Promit Sanyal – Chief Marketing Officer & Head of Alliances | TedX speaker

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. Please leave your comments below, we love hearing from you. If you would like to discuss innovative and smart digital marketing solutions, you can email us at: [email protected].

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Episode 15 | Data-driven marketing as a creative partner on a CMO's journey

We have an exciting up-close and personal discussion about how a CMO deals with the challenges they face in a new era of limited personal interaction with their teams and clients and what may seem like a less creative but data-driven approach to marketing highly competitive brands.

Hosted by Bart Burggraaf

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