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Episode 21 | Brokerage marketing, the blockchain, and beyond

Hosted by Bart Burggraaf

Lars was one of the founders of Saxo Bank and has developed that company into one of the online trading market leaders. After Saxo Bank, he has been involved in a number of projects, most significantly Concordium, an exciting blockchain project and Seier Capital, a private investment fund. Besides his contribution to the global finance industry, Lars owns 25% of the Danish football club, FC Copenhagen.

Trading FX online was as new to the world as the internet was when the founders of Saxo Bank grasped both concepts and differentiated their brand early on to become a global brokerage. How did they apply digital marketing to grow their traditional brokerage to a globally recognised investment firm? What does the perfect digital marketing strategy look like for blockchain and financial services today and beyond?

Saxo Bank continued to grow its brokerage services to areas outside of Denmark and Scandinavia back in the '90s by believing and using what the internet promised it could do— while many other financial service providers were still doubting its capabilities.

Join me today for an inspiring journey led by Lars as he shares how they navigated Saxo through the rapidly changing landscape of marketing possibilities brought on by the World Wide Web. We also talk about their collaboration with MediaGroup Worldwide through the years in all aspects of their digital marketing strategies. Lars shares how he envisions the exciting future of blockchain technologies and how Concordium fits into that.

Our guest: Lars Seier Christensen – Founder and CEO at Seier Capital | Chairman Of The Board at Concordium

Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. You are welcome to leave any questions and comments—we value your feedback. You are also welcome to contact us at: [email protected], if you would like to discuss new marketing strategies. We will be happy to chat with you.

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Episode 20 | Transitioning from physical to virtual and hybrid events

Join me today for another exciting interview as I talk to Andreas Høgsberg, founder of Virtual Hive. This 3D Virtual Events platform has taken Europe by storm as a realistic and enticing alternative to hosting physical fairs, shows and conferences.

Hosted by Bart Burggraaf

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