Today on Memorable Marketing, we continue our conversation with the former Marketing Director of Rad Power Bikes, Niki Harrold.

In this episode, Bart and Niki talk about marketing in an international environment and how we can learn from working with different cultures. They also touch on how to foresee and identify consumer challenges and concerns in B2C marketing, and its importance in the creation of a marketing roadmap. Finally, they discuss Niki's experience in the e-bike industry, and she offers insights into the differences between the North American and European markets.

Niki has over 17 years of global experience building and leading multidisciplinary teams, and she has worked in several industries from tech and insurance to consumer goods. She has a strong track record of developing marketing strategies that drive significant revenue growth and brand reach, from building and leading inclusive and high-performing teams.

Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].