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How to Double your Conversions in 2017

Written by Bart Burggraaf

Yes, we should all really go to the gym more. And eat healthy. Spend more time with the family. New Year’s resolutions aplenty, but I’d really like you to add another one to the list. This one is to do with business, and to be more precise, with doubling your business.

That sounds overly optimistic, but it really isn’t. If you make this year about testing and optimizing, doubling or tripling your business in 2017 is doable. A lot of brokers rely on the opinion of the highest paid person. This image looks nice, or that headline fits the brand. But you don’t really know what works, until you test and use the results of the test as input for the next iteration, ad infinitum.

The Importance of Testing

Testing and optimizing is a way of doing business more than it is some task you take care of though. It touches not just what colour button you put on the landing page or the adwords ads you have in rotation. It can be as broad as testing a new platform or a new sales process. Rather than doing what seems right, the mantra for every part of the organisation needs to be ‘good suggestion, let’s test this’.


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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
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