Join us for our final discussion with Gabby Herrera, brand content manager at Purina ONE.
In this short conversation, Bart and Gabby discuss the broad importance of marketing and its function within the wider business environment. They talk about how marketing can act as a unifying force between disparate business lines, including finance and sales, and the importance of working on a unified business strategy across departments.
The conversation closes on a more personal note, as Gabby shares reflections on her career so far and offers advice to marketers starting out in the space. Gabby highlights the importance of managing others’ impressions by providing a neutral, honest assessment of any situation you find yourself in, and avoiding forced positivity to be an effective and pleasant person to work with.
Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
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Podcast
Episode 44 | Specifics of working for a global company
We are back today with Gabby Herrera, who joins host Bart Burggraaf in discussing her career working in a pet food brand owned by one of the largest multinationals. They discuss the relative advantages and disadvantages of large businesses, with Gabby pointing out the differences in workflow and decision-making.
Hosted by Bart Burggraaf
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