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Marketing is not the pretty print ad you make

Written by Bart Burggraaf

The FX industry, despite being a massive producer of ultra-modern, leading edge technology that drives the digital financial markets industry forward, is a relationship business.

As a result of the dichotomy between the product, made up of its finely honed components which create access to global markets from Tier 1 bank level, through sophisticated prime of prime brokerages and price feed aggregators, to integration technology that connects equally sophisticated retail platforms to the nanosecond-critical international financial markets, and the need for continual relationships in order to maintain this complex blend’s integrity, marketing has become a very specialist niche in this business.

Last week, one of Britain’s most senior businessmen, Mark Wilson, CEO of Aviva spoke out on this, in a candid fashion.

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
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One thing we can say is that Saxo has become much less conservative in recent times

Saxo Bank has much deeper pockets then the average person and recently changed its website address from to It registered this TLD in early 2015 and has now launched what is probably the first in a series of new services to be made available under the .saxo TLD, the firm’s homepage.

Written by Bart Burggraaf

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