Join us for our discussion, our guest is Niki Harrold, the former Marketing Director of Rad Power Bikes.
In this episode, Bart and Niki discuss the impact of rebranding for companies within the retail industry. In particular, they explore the key role that data plays in the process. From knowing what to measure to how to interpret results, marketers can discover and set benchmarks across global markets and track the rebranding process efficiently.
Niki has over 17 years of global experience building and leading multidisciplinary teams, and she has worked in several industries from tech and insurance to consumer goods. She has a strong track record of developing marketing strategies that drive significant revenue growth and brand reach, from building and leading inclusive and high-performing teams.
Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
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Podcast
Episode 46 | Marketing challenges of B2B2C experience in finance
Our guest is Niki Harrold, the former Marketing Director of Rad Power Bikes.
Here, we discuss marketing in highly regulated industries. How does one plan and execute social media strategies within strict parameters, while allowing for some spontaneity? We also dig into the significance of team cohesion in overcoming challenges.
Hosted by Bart Burggraaf
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