“As the global leader in robotic automation it is important for us to work with an agency that can provide worldwide coverage and deliver on our business goals; MediaGroup has certainly done both over the period we have been working with them. MGWW are running campaigns for Universal Robots in 24 markets across the world. They utilize a variety of online channels to generate thousands of quality B2B leads for our enterprise salesforce, and simultaneously have done a great job creating awareness and preference for our brand and products since 2018.”
Christian Johansen Global Marketing Manager
CEO & Partner (CH)
Morten is CEO & Partner at MediaGroup. With a background as head of agency sales in DoubleClick Media from 1999 to 2003, he founded a company that evolved into Mediagroup Worldwide in 2004. Morten holds an MA from Copenhagen Business School in international marketing. He brings many years of experience in cross-channel international digital advertising and extensive knowledge in the digital transformation of business in the B2C and B2B segments.
The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
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It’s an utopian dream to think that all advertising should be interesting and people will enthusiastically spend their time and attention on it. Just not going to happen. Still, the very premise of advertising is that it generates interest and gets people to buy your product. There is a basic conflict there.
Written by Morten Gottrup
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