Services Overview

Audit & Strategy

Search Engine Optimization

Paid Advertising

Data & Analytics


All Clients

All Case Studies

Awards & Recognition






About us


Non-paid Marketing with Quality Content (Video)

Written by Bart Burggraaf

The term “non-paid marketing” refers to business development via social media and content co-operation that allow companies to get in front of customers and potential customers for free. In this interview with Dukascopy TV, Andrew Saks-McLeod (CEO of Finance Feeds) and Bart Burggraaf (Partner at MediaGroup Worldwide) look at how some of the most successful brokers use content marketing to acquire business.

Top brokers provide daily online market analyses that are separate from but cross-linked to trading platforms. These allow them to be thought leaders in the industry as they cross-publish on other sites and increase their search engine visibility. Instead of depending on other companies to publish their original content for them, they now do it themselves.

Content marketing is also combined with social media, with companies disseminating their content via Twitter and Facebook. This is especially valuable when communicating with the millennial audience, for whom social media is active rather than passive engagement.  This also offers more democratic interaction – valued by millennials – as the communication is on an equal level rather than seeming to come down from an ivory tower.

There is still a very important paid component to this, however, as companies use paid marketing to help their content to be heard above the competing noise on social media.

Image (12).webp

Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

Find us on:

The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

Quarterly marketing insights in our newsletter

Mediagroup Worldwide processes the above information in order to subscribe you to the newsletter. Privacy Policy

Latest Insights


Introducing brokers still dominate in the Chinese FX space

We have just finished 3 successful days at the Shanghai Moneyfair – the biggest expo related to FX in China, with an estimated 200,000 visitors over the weekend, and with just a few exceptions, all brokers focusing on China were present on a big scale. At the event, roughly 50% of our meetings were with existing or aspiring IBs, showing the major importance of this distribution channel.
IBs in China

Written by Bart Burggraaf

Quarterly marketing insights in our newsletter

We are committed to helping you get the best results in your digital marketing game. Our experts will give you actionable insights and knowledge, based on our experience, to tackle the biggest marketing challenges. Unsubscribe at any time.

Mediagroup Worldwide processes the above information in order to subscribe you to the newsletter. Privacy Policy