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Episode

Episode 30 ❙ Numbers come first: marketing across industries

Hosted by Bart Burggraaf

Our new episode of Memorable Marketing sees us welcoming Lisbet Stolberg, the new CMO at HusCompagniet. Having worked in teams and led projects across the book, film and now housing sectors, Lisbet has a remarkable breadth of experience in developing stories and brand creation. She discusses the importance of strong products, word of mouth, and the value of collecting client data.

Our guest: Lisbet Stolberg – Incoming Head of Marketing at HusCompagniet.

Lisbet joins us at an interesting time, as she is currently between a role working as CMO at a book publishing house, and an imminent new CMO position in the housing sector. With her background in film and book publishing, Lisbet has some fascinating insights about the differences between industries, and how to successfully sell stories across sectors.

Lisbet is a strong advocate for a marketing approach led by an understanding of the underlying business – in her words, ‘numbers come first’. The importance of an excellent product and word-of-mouth are constants across such diverse industries as film and print media and residential property.

Once the underlying business fundamentals are in place and working with an entire commercial team to support the story, Lisbet is familiar with the complex demands of the CMO role. With some interesting advice for marketing professionals, particularly around carrying out the same role in different industries, this conversation covers a lot of ground and offers some useful insights.

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach out to us at: [email protected].

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Podcast

Episode 29 ❙ B2B marketing should not be boring

Today’s episode of Memorable Marketing sees us welcoming Joanna Viileinen, Marketing and Communications Manager at Rototec Group, a geoenergy company. With extensive experience working on global campaigns in Finland and the UK, Joanna shares her thoughts on the challenges and rewards of working in niche sectors with precision customer targeting, industry press, and building paid campaigns for indirect decision-makers. As Joanna points out, B2B marketing shouldn't be so serious and boring. And this she succeeds in.

Hosted by Bart Burggraaf

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