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Reactivating your leads with Facebook

Written by Martin Schradieck

If you are anything like the average broker, you probably have a large amount of leads in an unwieldy Excel sheet or CRM system. Thousands of aspiring customers you have generated in the past, called once or twice and sent the occasional email to. And while many brokers employ retargeting to reactivate website visitors that haven’t converted, not a lot use advertising to get back in front of their lead database.

With Facebook Custom Audience targeting, Brokers can upload an email/phone number database directly in Facebook and target these users with advertising there or on Instagram. The advantage over regular retargeting is that you will have a larger database since it goes back to the beginning of time, and a more durable identifier in the email or phone number. Of course this only works if those people use the same email address or phone number on Facebook, but you should be able to match a good percentage of them.


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Martin Schradieck

Partner (DK)

Martin is a Partner at MediaGroup. He is based in Copenhagen and works mainly on client strategy, digital media strategy and new business. Martin is also a mentor for the account management department. He comes with a senior manager background and a comprehensive knowledge of all aspects of Commercial Internet Business. Working in digital marketing for 20+ years, he has a history of building large sales teams and growing and selling companies. Martin holds an MBA from AVT Business School.

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