Today on Memorable Marketing, Bart speaks to Louise Baek Sedoc, a Marketing Specialist at celebrity beauty brand Rudolph Care, established by Andrea Elisabeth Rudolph. The company is a certified and sustainable Danish skincare brand that aims to pair luxury along with consideration for the natural world as well as individual health.  

Here, the pair talk about how Rudolph Care goes out to communicate its brand and values to consumers, how the marketing landscape has shifted to more video content, as well as its marketing campaigns and operations.

Louise explains that it is important that brands connect to their audiences on a deeper level and earn the space they take in the media advertising landscape. This is mainly done by creating relevant content that inspires, educates, and provides value. In the case of Rudolph Care and its beauty marketing, the company is focusing on empowering consumers with knowledge about safe and sustainable skincare ingredients, so they can make better-informed buying decisions.

Louise’s experience mainly revolves around working on campaign management in the media industry. She shares her insights on skincare marketing, and how it is vital to capture an audience’s attention quickly and then educate them on various choices in the market.

Louise also highlights some brands she admires and is inspired by, and what businesses can learn from them, as well as her experience working on Volvo Tracks’ Epic Split campaign and how it impacted her career.

Finally, Bart and Valeriia wrap up the podcast by discussing how Rudolph Care has to develop new strategies to expand in different markets where consumers may not know about their founder.

Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].