We are back today with Gabby Herrera, brand content manager at Purina ONE, who joins host Bart Burggraaf in discussing her career working in a pet food brand owned by one of the largest multinationals.
They discuss the relative advantages and disadvantages of large businesses, with Gabby pointing out the differences in workflow and decision-making. They also highlight how large enterprises can act swiftly and put resources behind new decisions when needed.
Then, Bart and Gabby talk about the nuances of working across cultural boundaries, focusing on markets in different European nations. Gabby highlights how differences between markets are the norm, and each market requires a dedicated approach, but also points out the ease and simplicity of working cross-culturally when the business and clients are united by their love of pets.
Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
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Podcast
Episode 43 | Managing a leading pet food brand
Purina ONE operates in the highly competitive pet food and well-being market, where well-informed consumers demand answers to their concerns and worries for their pets, and marketers must work across channels including search, social and more.
Hosted by Bart Burggraaf
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