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Episode 2 | The ABC of SEO

Hosted by Bart Burggraaf

If you can not be found on Google, do you even exist? High-quality SEO is a long-term strategy with lasting results. Heading into a full-on digital age, it is one of your most valuable KPI’s with scalable results. SEO in a nutshell has two primary elements: what happens on your website, and what happens outside and around your website. Each of these has multiple levels and layers that determine its success online in various search engines.

Andrew shares valuable insights into what his team does daily to let our client’s websites thrive in a highly competitive digital age of SERP battles and data-driven digital marketing campaigns. Andrew and his team specialise not only in Google SEO but have localised teams across the globe with expertise in Baidu, Bing, Naver, and other new and more exotic search engines.

We hear how a renewed focus on on-page SEO and merely correcting meta tags led to results spanning up to a 2,000% increase in organic traffic for a global client in just two years. Andrew also put a new emphasis on high-quality link-building strategies with extraordinary and measurable results.

Our Guest:

Andrew Oleksik works as Head of SEO at MediaGroup. He manages one of the biggest company teams. He joined the agency in 2013, and since then he has gained broad experience in developing and executing SEO strategies for large companies with an international reach. Andrew’s experience as a web developer allows him to perfectly use all possible opportunities for optimizations. He takes a goal-orientated, open-minded approach striving to provide excellent campaign performance. He is a science and technology enthusiast, graduated in Computer Science from the Faculty of Fundamental Problems of Technology at Wroclaw University.

Join us as we talk about MGWW’s approach to technical and content SEO strategies. If you would like to discuss your content and website SEO please reach out at: [email protected] and we will be happy to discuss your needs.

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Episode 1 | The Art of Marketing

The best way to keep a customer is to be unexpectedly good. A specialised, localised and deep-research approach to digital marketing and advertising separates the leaders from the followers in modern-day advertising, marketing and SEO practices.

Hosted by Bart Burggraaf

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