The best way to keep a customer is to be unexpectedly good. A specialised, localised and deep-research approach to digital marketing and advertising separates the leaders from the followers in modern-day advertising, marketing and SEO practices.

There is an art to digital marketing that drills down much deeper than an obvious magical three-step tactic. Before you can attempt to launch a marketing campaign, you have to do in-depth and localised research and analysis of the company and its competitors, target audience, user perception of the brand and positioning in the market. Only once this is done comprehensively can you start planning a media strategy.

How do you execute a successful media campaign in some of the most competitive markets, like Asia? There is a massive shift in global advertising and marketing spent by European and Western countries in regions like China—which went from copying trends to becoming a trendsetter in technology and many other areas. A localised approach is vital for successful campaigning.

We discuss various topics, like— how focusing on improved marketing automation in terms of pre-qualification before going to sales deliver better leads, which delivers a higher conversion rate. Join us for some great industry-specific insights to help you build better campaigns.

Bart is a Partner at MediaGroup. In the agency, he mostly works on client strategy, new business and staffing. In addition, he runs the Hong Kong office and handles Asia specific business. Before his time at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

Feel free to add your comments, your feedback is important to us. If you would like to discuss your next digital marketing campaign strategy and execution, please send me an email at: [email protected].