Join us for an engaging discussion on how to break down the digital barriers between your brand and your target audience. Marketing is all about passion. If you don't have the passion for it, it will show. It's not the volume that matters – it's the quality of what you do and deliver that does. This same passion helped our guest today to grow his LI connections from 200 to 22,000 by focusing on the human connection we all strive for – professionally and personally.

People want to connect with people – not a company name. So, keeping this in mind, you either innovate or perish in the modern post-Covid digital age.

Jeffrey shares his journey with us from being constantly airborne – flying worldwide to visit and recruit new business – to using LinkedIn as his primary platform for communicating with existing and canvassing new business leads. Using LI as a publishing forum for industry-specific and quality content, Jeffrey then used it to personally interact and communicate 1-on-1 with the connections he has made there. Although it is a time-consuming approach – it allows him to form personal and trusted relationships with his target audience – breaking through the digital barriers that often remove and alienate us from our customers. You can listen to how Jeffrey uses LI as the starting point for connection and how he then engages with his connections to move them along the funnel to becoming valued customers.

Our guest: Jeffrey Khoo – Chief Marketing Officer, APAC at Edbroking.com

Jeffrey is a well-respected and prominent influencer in the Singaporean agriculture sector. As a well-respected and popular speaker on Agriculture insurance, he has given keynote speeches at the World Agriculture Forum, Aginvest Asia, Responsible Business Forum, International Rice Conference, Future of Food Conference, International Fertiliser Association Conference, Asia Agriculture Insurance Conference and many more. He has been featured on Asia Insurance Review, Insurance Asia News and various other publications. Jeffrey has been the Organising Chairman for dialogues with luminaries such as Afghanistan President Ashraf Ghani, Indonesia Coordinating Minister for Economic Affairs Airlangga Hartarto and various Ambassadors from the USA, Indonesia and Poland.

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. Please feel free to comment below, we value your feedback and discussion. If you would like to talk about how your organisation can find innovative and creative ways to reach your audience, you can reach us at: [email protected].