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Episode

Episode 10 | Unique Marketing Matters

Hosted by Bart Burggraaf

ClickLearn automates the documentation of complicated work processes in popular business software. With just a click, you'll produce multi-format learning materials in any language and publish them to a 24/7 learning portal. With ClickLearn, you can automate the complex processing and documenting of videos, written instructions, presentations and even a virtual assistant in 45 languages via one e-learning portal. ClickLearn began adapting the software to the Microsoft Dynamics platform but quickly realised that any ERP software needs sophisticated training software. The solution now supports many ERP systems, web browsers, Windows apps, and Microsoft Office.

Today we hear how they compete against competitors that are much larger than them, from upscaling to an intelligent win-win partner program and learning how to pinpoint their target market's exact journey, up to the point where customers identify the ClickLearn platform as a solution.

From PPC, webinars and Social Media influencers – what has helped them succeed? Gather some superb insight into how a smaller business can leverage its reach using well-planned and data-driven marketing tools.

Our guest: Rasmus Abrahamsen – Marketing Manager at ClickLearn

Rasmus is a strong media and communication professional with a long history of working in the motion pictures and film industry. Skilled in Communication, Marketing, Film Production, Documentaries, Commercials, and Television. Educated with a "master" in Film production (The Producer Scheme at The Danish National Film school).

The size of your company does not determine the effectiveness of your media and marketing campaigns—well-planned, and executed strategies do. If you'd like to chat about your marketing goals and how you can grow your online presence and success, feel free to email us at: [email protected].

Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness.

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Podcast

Episode 9 | From Print To Digital

With more than 27 years of experience, Sax Lift is a leading supplier of Scissor Lift tables, Mobile Scissor Lift tables and Customized lifting solutions. Lars shares unique insight into how Sax Lift transitioned from a traditional way of marketing in the '90s into a fully digital approach to online marketing.  

Hosted by Bart Burggraaf

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