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Episode 19 | Unique Storytelling To Attract Clients and Staff

Hosted by Bart Burggraaf

How do you keep a staff complement of 30,000+ motivated and ready to think outside the box to excel and bring in the numbers in your marketing campaigns and strategies? Join us for a refreshing talk about how a CMO (who is also the CTO) uses storytelling to achieve this.

David showcases a truly firm belief that if you keep your staff and customers motivated through immersive storytelling, the numbers on your bottom line will follow. For David, it's not only talking the talk of this fresh and needed approach, but a mission to walk the walk – and the returns from his marketing efforts are proof that it works. He is unconventional in his ways and does not focus on the typical marketing numbers as is the norm. In David's own words, there is nothing they won't do.—you will find them anywhere and everywhere they can add value.

Our guest: David Reid – Chief Technology Officer and Chief Marketing Officer at NOV

He is well known as a growth catalyst for business, products, teams, people & culture.  As a unique business and technology leader David has a proven track record of eliminating large corporate inefficiencies & building effective, dynamic, communities that deliver the impossible. Skilled at motivating large groups, technology, strategy, market development, new business model change, leadership growth and all forms of development.

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. If you also want to breathe a bit of fresh air into your marketing strategies please reach out to us at [email protected]. We are always happy to chat about new and customised strategies.

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Episode 18 | The Human Connection in Digital Marketing

Join us for an engaging discussion on how to break down the digital barriers between your brand and your target audience. Marketing is all about passion. If you don't have the passion for it, it will show. 

Hosted by Bart Burggraaf

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