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What is your company's Content Brand?

Written by Bart Burggraaf

Financial services companies tend to produce a lot of content.

Whether they send it to clients, use it for PR or post it on their website to gain SEO traffic, it’s an important part of any modern financial companies’ toolkit.

Content in this industry typically tends to be discussing markets and trade opportunities, but we have seen everything from the inside story to client journals being used as an angle. In fact, it is safe to say content marketing has exploded as a tactic, and there is now far more content then there is attention from the target audience.

So the question becomes; how do we distinguish ourselves from all the other content out there, and gain attention from users?


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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
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