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Article

How to win affiliates and influence people

Written by Morten Gottrup

Why should you care about getting affiliates to sell your product? The answer to that question mostly comes down to Risk and Scaling. Paying affiliates just when they new business and then only (or a portion) on the revenue they means you have no upfront capital at risk; you are literally buying revenue with (almost) no Risk. Secondly, because you potentially have an army of salesmen working on your behalf, you have a chance to Scale your business much faster than you would be able to with your own capital and limited manpower. 

Read more at: http://leaprate.com/2014/10/guest-editorial-how-to-win-affiliates-and-influence-people/

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Morten Gottrup

CEO & Partner (CH)

Morten is CEO & Partner at MediaGroup. With a background as head of agency sales in DoubleClick Media from 1999 to 2003, he founded a company that evolved into Mediagroup Worldwide in 2004. Morten holds an MA from Copenhagen Business School in international marketing. He brings many years of experience in cross-channel international digital advertising and extensive knowledge in the digital transformation of business in the B2C and B2B segments.
 

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
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How to use Marketing Automation for increased revenue

Most of us know that spending money on earning more from current customers is a better use of funds then spending budget on generating new clients. Similarly if you have a lot of leads that have never converted, its money out of the window if you don’t squeeze every account possible out of it. Lastly, the money we spend on advertising is a lot better spent if we can somehow get more information on the sources of best quality leads and customers.

Written by Bart Burggraaf

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