Description
As a Digital Marketing Specialist, you will be responsible for planning, implementing, and optimizing our paid advertising and social media strategies for APAC Region. The ideal candidate is a results-driven professional with a proven track record of managing successful paid media campaigns to increase brand awareness, drive traffic, and generate leads. You will be working side-by-side with other digital marketing experts and reporting directly to the Head of the Paid Ads Department.
Essential requirements
- 2 years' experience in the field of digital marketing in APAC.
- In-depth knowledge of paid advertising platforms (Baidu, Naver, Yahoo JP, Toutiao & 360, Google Ads, Google Analytics, Meta and others), algorithms, and industry trends.
- Advanced level of English.
- Ability to work in a fast-paced environment, perform under pressure and navigate challenges.
- Strategic thinking and high-performance approach.
- Ability to analyse data, identify patterns, and derive actionable insight.
Nice to have
- Excellent communication skills with the ability to articulate marketing concepts to both technical and non-technical stakeholders.
- Problem-solving skills to overcome obstacles and find effective solutions.
- Bachelor's degree in Marketing, Communications, or another related field.
Responsibilities
- Developing and implementing holistic digital advertising strategies covering Display/Programmatic, PPC and social media channels in APAC.
- Creating, managing, and optimizing PPC campaigns on platforms such as Baidu, Naver, Yahoo JP, Google Ads and Bing Ads.
- Leading social media advertising initiatives across platforms like WeChat, TikTok, Facebook, Instagram, Twitter, and other Asian platforms.
- Optimizing budget allocation based on performance and objectives.
- Utilizing analytics tools to measure key performance indicators (KPIs) and adjusting strategies accordingly.
Why join us?
- International environment. Our offices are in Cracow, Copenhagen, and Hong Kong.
- Paid annual leave. All our employees are entitled to a minimum of 25 days off per year.
- Learning opportunities. The company sponsors attendance at business conferences, provides access to top-class marketing tools, and organizes in-house training.
- Team-building activities. Both indoors and outdoors. Company lunches, dinners, birthday parties, bowling, and sports competitions.
- Flexible working hours.
- Food and beverages. Coffee, tea, fresh fruit, and snacks.
- Private medical care.
- Sports card.
- Pension plan.
Recruitment stages
- CV screening. Your CV will be viewed by the HR Manager.
- Aptitude Test. You will be asked to complete an online test which will verify your general capabilities required for the job.
- 1st Interview. If you meet the job requirements, you will receive an invitation to the 1st interview with the HR Manager.
- 2nd Interview. If it goes well, you will be invited to a 2nd interview with the Hiring Manager.
- Final Interview. If we find you a good match for the role, you will get an invitation to the final interview with the company owner.
*All the interviews will be conducted online through Microsoft Teams.
Interested? Share with us your resume, and we will get back to you as soon as possible.
Company benefits
MediaGroup Worldwide offers a wide range of additional benefits. They may vary from country to country. To find out more about those available in your location, please contact the HR Manager at [email protected].
Global presence
As a global agency, our employees can engage in cross-office trips abroad and experience new cultures.
Professional growth
At our company, you can build a career from a junior specialist to a department manager. We recognize our employees' efforts and continuous growth through promotions.
Learning opportunities
Self-education is highly valued at MediaGroup. We gladly sponsor attendance at industry conferences, provide access to top-class marketing tools and regularly organize in-house training.
Team events
We value every opportunity to gather, both online and offline! We love to celebrate our business accomplishments and organize joint team lunches and team-building activities.
Private medical care
We care about our employees’ health. We offer a private medical package with access to numerous specialists and medical treatments.
Sports card
We help you stay in shape. The sports card we offer gives you access to limitless sports facilities such as gyms, tennis courts, swimming pools, etc.
Beverages and food
On-site employees have access to fresh fruit, tea, coffee, a subsidised canteen and occasional company dinners.
Paid annual leave
Apart from bank holidays, all our employees are entitled to a minimum of 25 paid days off per year.
Pension plan
Think about your retirement and invest in your future.