One thing we can say is that Saxo has become much less conservative in recent times

A top-level domain (TLD) is an extension like .com, .net or .de. A few years ago, the organisation that administers these TLDs started allowing people to own their own TLD. Which means that Google might own .google and put sites like search.google or gmail.google on it.
One might consider owning .YourName but alas the costs are prohibitive for mere mortals. To own your very own TLD will set you back $185,000 to start and then 25K per year.
Saxo Bank has much deeper pockets then the average person and recently changed its website address from saxobank.com to home.saxo. It registered this TLD in early 2015 and has now launched what is probably the first in a series of new services to be made available under the .saxo TLD, the firm’s homepage.

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