Memorable Marketing

Today on Memorable Marketing, Bart speaks to Liz Fendt, a marketeer, currently Global CMO at TÜV SÜD, who works to bring German products and services to a global audience, in a career spanning Asia and Europe. The state of the global marketing industry, regional and national differences, and the convergence… Read More

Today’s guest is Lars Tvede, an investor, entrepreneur & bestselling author. He has founded a string of companies in the financial sector and written multiple books on marketing strategy, finance, macroeconomics, applied futurism, and industrial development. Thomas and Lars take us through a wide-reaching conversation, where Lars describes his theories… Read More

In today’s episode – the thirty-second in our series – Bart Burggraaf, partner at MediaGroup, speaks to Mark Ong, corporate marketing director at Phoenix Contact. Mark brings the insights he has gleaned from a 16-year marketing career working on many niche, technical and international campaigns. This episode focuses on revenue-driven… Read More

Our new episode of Memorable Marketing sees us welcoming Jaslyin Qiyu, head of Client, Digital channels and Content Marketing at Citibank. Jaslyin has worked with some of the biggest names in the financial sector and has fascinating insights on the relations of marketing departments to other teams, as well as… Read More

Our new episode of Memorable Marketing sees us welcoming Lisbet Stolberg, the new CMO at HusCompagniet. Having worked in teams and led projects across the book, film and now housing sectors, Lisbet has a remarkable breadth of experience in developing stories and brand creation. She discusses the importance of strong… Read More

Today’s episode of Memorable Marketing sees us welcoming Joanna Viileinen, Marketing and Communications Manager at Rototec Group, a geoenergy company. With extensive experience working on global campaigns in Finland and the UK, Joanna shares her thoughts on the challenges and rewards of working in niche sectors with precision customer targeting,… Read More

Join us today for an edifying discussion as we talk to Darrell Alfonso from Amazon Web Services. Darrell shares his exciting career journey leading up to joining Amazon and how his first job at a mobile and email marketing software startup prepared and woke him up to the game of… Read More

With a client base that includes enterprise organisations such as Pfizer, Nestle, J&J, the Australian Open and multiple government institutions — it is fascinating to hear how the CMO of an open-source software brand establishes it in a crowded tech niche. Join me for an energetic discussion with Lynne Capozzi… Read More

In our series, we have had the pleasure to interview many CMOs from all over the world with a unique story of their journey to CMO. Today, our guest brings an entirely new level of commitment to this coveted position as he steers an exciting new startup remotely from a… Read More

We all love the convenience of quickly downloading a fast-food delivery app and having our favourite meals delivered hot and fresh to our front doors. We don’t give much thought to the complexities of how it gets there, or which marketing strategy got us to choose that specific app. This… Read More