B2B marketing should not be boring | Episode 29

Today’s episode of Memorable Marketing sees us welcoming Joanna Viileinen, Marketing and Communications Manager at Rototec Group, a geoenergy company. With extensive experience working on global campaigns in Finland and the UK, Joanna shares her thoughts on the challenges and rewards of working in niche sectors with precision customer targeting,… Read More

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Data driven marketing for an open-source brand | Episode 27

With a client base that includes enterprise organisations such as Pfizer, Nestle, J&J, the Australian Open and multiple government institutions — it is fascinating to hear how the CMO of an open-source software brand establishes it in a crowded tech niche. Join me for an energetic discussion with Lynne Capozzi… Read More

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How to build awareness and sales in China with SEO

Today we have an in-depth discussion with MGWW’s Bart Burggraaf on SEO. SEO is one of the most important, and least utilized, tactics for sales growth. In a wide-reaching presentation, working through on-site SEO, off-site SEO, and content, Bart makes a deep dive into the many factors which can influence… Read More

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