The Evolution Of Marketing Global Brands | Episode 14
Join us today for a lively discussion with Anders Bigandt as he shares highlights from his journey of over 25 years of selling, managing, and marketing global B2B and B2C brands.
From selling Coca Cola to prominent restaurant and fast food chains and paying speeding fines for his young pizza delivery team at Dominos riding like crazy on scooters to get their product delivered in under 30 minutes. Then moving to the international travel industry and many other succesful endeveours. It all led him to become one of MGWW’s earliest clients and soon after a partner at MGWW in 2006. His corporate journey is inspiring and tells the tale of an industry expert who has seen it all and experienced being on both sides of the sales and marketing table for Big Brand campaigns.
How did his experience in the various industries equip him for better understanding the needs of our clients at MGWW? We have to deliver the right content to the right audience at the right time. How do we build the top funnel before making conversions at the bottom-funnel? How important is the right message and applying cross-channel campaigns to saturate and penetrate the vast online consumer market? Why is it essential to have a localised approach in digital marketing and understand each region’s preference and response to various marketing platforms? We talk about all the above and many more relevant topics today.
Anders Bigandt – Partner at MediaGroup Worldwide. Anders is a Digital marketeer with +20 years of experience in digital marketing and performance marketing. He is specialised in online strategy, conversion optimisation, and media business for International B2B & B2C clients. He is a partner at MediaGroup Worldwide, a full-service marketing agency that focuses on high net worth audiences and provides strategic online business strategies, SEO, Advertising, Programmatic Advertising, Social Media, Design, Content Marketing, and IT services. He worked in leading marketing and sales positions within the FMCG sector (Coca-Cola, Domino’s Pizza), travel industry (MyPlanet.dk), Office supply (Lyreco), and IT sector. Member of the Board at Visionize and IdaT.dk (online sales).
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