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Content Marketing

Strategic Content Marketing

Grow your business with high-quality content. Improve engagement, build valuable connections, and position your brand as an industry thought leader.

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Clarissa Siu

SEO Content Manager

Whether you are looking to audit your existing content or create a new copy, we’re here to produce digital marketing content that suits your needs and makes maximum impact.

With experience in creating educational articles, news and analysis, thought leadership, social media posts, and everything in between, we strive to help you say what you want to say, the way you want to say it.

As a data-driven content marketing agency, we monitor your progress with real-time dashboards and monthly reporting to ensure you are always on track to achieve your goals.



A well-rounded approach to content marketing 

At MediaGroup, our strength has always been our data-driven strategies. With our strong understanding of SEO and digital marketing expertise, we provide our clients with detailed keyword research, analytics, and data-backed recommendations.

However, content marketing is not just about search engines. We know that on the other side of the table is a reader searching for information. Therefore, we aim to produce purposeful content that provides value beyond metrics.

We consider each of our client's target audiences and their unique customer journeys. We conduct market and brand research to understand you better, so we can provide relevant and trustworthy content to position you as an industry thought leader.

We also look at the big picture. We make it easy for you to integrate your content creation and marketing plans as part of a broader strategy with online advertising efforts, to take your brand to the next level. 

How we can help with marketing and copywriting

search.svg Comprehensive content strategy

We provide comprehensive content strategies that include an audit, market and keyword research, SEO best practices, actionable recommendations, content ideas, production timelines, metric tracking, and monthly reporting. Our strategies consider your customers’ journeys and personas, your priorities as a brand, and market demands – so you can remain competitive and grow your business.

search.svg Evergreen and topical content

We produce strong topical and evergreen content written by native speakers to position your brand as a thought leader. We deliver a range of formats, including articles, landing pages, case studies, eBooks, whitepapers, and more. With SEO experts in-house, our content is built around pillars and anchored in keyword and market research, and we adhere to best practices to drive impressions and conversions.

search.svg Content translation and localization

We provide content translation and localization services in-house and through partnerships with trusted vendors. Whether you want to translate ad copies or localize landing pages, we can help you. As a global agency, we have native speakers in over 20 languages across Europe and Asia, ensuring high-quality work. We also have expertise in local search engines and an understanding of cultural differences so you can create purposeful content with maximum impact in your desired localities.

search.svg Social media strategies

We create comprehensive social media strategies according to our client's needs based on a channel's best practices. Our content plans include data analysis and actionable recommendations, and we target both short-term wins and long-term goals. Out of this comes engaging and valuable social media posts that will get your target audience talking and converting. We also work with our Social Media team on post boosting, so you can align your marketing strategy from all sides and bring in high-quality leads.

Why MediaGroup?

International scale

We are a global agency with experts across continents and offices in Denmark, Hong Kong, and Poland. We have native speakers of over 20 languages, giving us valuable insight into European and APAC markets. Our aim is to identify relevant opportunities and create impactful content in regional contexts for maximum engagement. 

Reliable partner

Since 2004, we have been a trusted and reliable partner for businesses big and small. With a strong, award-winning SEO background, we provide our knowledge and guidance on creating effective and relevant content in accordance with your needs and objectives.


Data is at the heart of what we do at MediaGroup. Our projects begin with a content strategy that includes rigorous research on the market and your brand. Combining data and empathy, we produce trustworthy content for both search engines and human readers that generate engagement and revenue.

Content Marketing Agency: FAQs

Why strategic content marketing?

High-quality, strategic SEO content drives targeted engagement and increases your brand visibility. It also builds credibility for your brand and keeps you closely connected with your customers. At MediaGroup, we strive to produce trustworthy content that matches your buyers’ concerns and needs at every stage of their journey. Combining complex data and creative storytelling, we create compelling and fresh narratives to tell your story the way you want.

We also help brands expand their digital presence with our content translation and localization services. In today’s cosmopolitan landscape, you can’t beat the market if you don’t compete. In partnership with our trusted vendors, we produce high-quality, multilingual content to help you attract new audiences and retain them. 

Do I need content marketing services?

Great copy can boost your visibility, build your credibility, and improve your ROI. If you need help figuring out where to start, we provide content marketing consultancy services such as a simple audit to review your existing website or social media profile. Find out where you stand amongst your competitors and where you can go from there. Drop us a line with a description of your business and what you would like to achieve. 

We don’t want to create new landing pages, but we want to revamp our website. Can you help with that?

Absolutely. Some of our clients have come to us looking to upgrade their websites. If you want to optimise your existing copy, we can help by starting with a comprehensive content audit to analyse your existing pages. After learning more about your brand, we can provide keyword recommendations and revise your copy in adherence to SEO best practices and what your audience needs. 

What reporting services do you provide to quantify performance?

As a data-driven marketing agency, we understand the importance of being able to quantify digital performance. We provide real-time dashboards to track keyword rankings, site visits, page views, leads, and more, tailored to your KPIs upon request. We also offer monthly summaries and recommendations, so you know exactly where you stand and where you're headed. 

We want to create an entire website from scratch. Can you help and how long will that take?

We can help with creating copy for a brand-new website. Our SEO experts can also give you guidance on on-page best practices. How long the project will take will depend on your needs, budget, brand niche, and the amount of information you have available.