Why social media is not the most effective channel for new business

Read our latest article published on iMedia Connection and learn why we think that social media is not the most effective acquisition channel. Of course it is not the case that Social Media cannot ever be an acquisition channel; “in fact, it is used by many businesses every day. And for some businesses, it is a better channel than average. But on the whole, other channels are more effective at acquisition, and time and money can be spent better elsewhere — especially for those on a limited budget.

Read more at: http://www.imediaconnection.com/content/36884.asp

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