The promise of unlimited free clicks. Rising to the top of the search engines, gaining massive market share with little effort. Which marketer hasn’t daydreamed about this. Or perhaps I am the only one. When reality sinks in, we realize this stuff is hard work. Good Search Engine Optimization (SEO) requires an ongoing effort both on your site and in building links off your site. To make matters worse, an arms race of sorts in the online trading industry has made it more and more difficult to rank for the biggest volume keywords.
But there is hope. We can win this SEO war with smart and consistent effort. Without making major mistakes along the way and eventually realizing it has been an exercise in futility. So how to avoid making some of these biggest mistakes?
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