Services

Services Overview

Audit & Strategy

Search Engine Optimization

Paid Advertising

Data & Analytics

Clients

All Clients

All Case Studies

Awards & Recognition

Insights

Articles

Podcast

Interview

Resources

About us
Jobs
Blog

Article

Why marketing begins before startups go to market

Written by Anders Bigandt

The sage advice often repeated in the startup world goes a little like this; Identify a problem, get some funding, build your product to solve the problem, adjust it to the market as you go and achieve Product/Market fit. Get some more funding and then focus on growth. But what this admittedly good advice skips over is the part before identifying a problem.

So if there is one thing I would tell prospective startup founders, it is this; before you start building a product or solution, find an audience. Finding an audience big enough to make a viable business, underserved by current solutions and willing to spend money, comes before thinking about a product or solution because even the best products don’t sell enough to pay the rent if a viable audience isn’t there.

Read more at FinanceFeeds.

Image (11).webp

Anders Bigandt

Partner (DK)

Anders is a Partner at MediaGroup Worldwide and runs the DK office. In the agency, he primarily works on new business, client management and staffing. Before joining MediaGroup, Anders was working in leading marketing and sales positions within the FMCG sector (Coca-Cola, Domino’s Pizza), the travel industry (MyPlanet.dk), office supplies (Lyreco) and has been a Board Member in several companies. Anders is Danish and lives in Copenhagen.

Find us on:

The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

Quarterly marketing insights in our newsletter

Mediagroup Worldwide processes the above information in order to subscribe you to the newsletter. Privacy Policy

Latest Insights

Article

Acquisition, conversion and increasing margins for brokers (Video)

In this video exclusively for Dukascopy TV, Andrew Saks-McLeod (CEO of Finance Feeds) and Bart Burggraaf (Partner at MediaGroup Worldwide), discuss the critical issues of the acquisition, positioning, and retention of foreign exchange customers in the increasingly competitive market environment. 

Written by Bart Burggraaf

Quarterly marketing insights in our newsletter

We are committed to helping you get the best results in your digital marketing game. Our experts will give you actionable insights and knowledge, based on our experience, to tackle the biggest marketing challenges. Unsubscribe at any time.

Mediagroup Worldwide processes the above information in order to subscribe you to the newsletter. Privacy Policy