Services Overview

Audit & Strategy

Search Engine Optimization

Paid Advertising

Data & Analytics


All Clients

All Case Studies

Awards & Recognition






About us


Episode 3 | The Art of Social Media

Hosted by Bart Burggraaf

How important is Social Media in today's advertising landscape? Social media platforms are content driven by users, so how do we measure the stages of a buyer’s journey on social media and match it with the perfect campaign? Or,  reach our client’s expectations with measurable results?  

When you build a marketing plan you depend on people seeing your ads. If you're only available in the physical world today, you will miss a large market for consumer awareness.  To ensure you reach all potential customer touch-points in their online buying journey, you have to be visible to them at the right time. Julie talks about how we identify target groups and the different stages of their journey. If you want to scale, you have to keep on developing—and to do that; you have to keep on testing. We discuss the ever-changing horizon of Social Media Marketing and how to ensure we get our client’s product and message in front of the right audience at the right stage of their online journey—without disrupting anybody’s right to privacy.

Our guest:

Julie Nyholm Peterson – Head of Social at MediaGroup

Julie joined the agency in 2019 and now leads the social advertising team with a highly data-driven approach. Before MediaGroup, Julie gained experience in the e-commerce and consulting space. Julie studied Sales and Marketing at the Copenhagen Business School.

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. Please add your comments and thoughts below – we value your feedback. If you want to discuss your Social Media marketing strategy and plan please feel free to reach out at: [email protected] and I will be happy to discuss solutions with you.

Image (12).webp

Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

Find us on:

The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

Quarterly marketing insights in our newsletter

Mediagroup Worldwide processes the above information in order to subscribe you to the newsletter. Privacy Policy

Latest Insights

Ep 2 Memorable Marketing banner


Episode 2 | The ABC of SEO

If you can not be found on Google, do you even exist? High-quality SEO is a long-term strategy with lasting results. Heading into a full-on digital age, it is one of your most valuable KPI’s with scalable results. 

Hosted by Bart Burggraaf

Quarterly marketing insights in our newsletter

We are committed to helping you get the best results in your digital marketing game. Our experts will give you actionable insights and knowledge, based on our experience, to tackle the biggest marketing challenges. Unsubscribe at any time.

Mediagroup Worldwide processes the above information in order to subscribe you to the newsletter. Privacy Policy