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Episode 11 | This Company Has Achieved 80% Marketshare

Hosted by Bart Burggraaf

Today we have an exciting discussion about how a well-known '80s weight management brand, Nupo, gained an 80% market share in Denmark.  Their modern audience does not only want hard sales - they want good quality content.  In their quest to meet their target audience online, they refocused their energy on creating a new marketing plan that would achieve the desired results.

Learn how the team at Nupo used various new digital channels to grab the attention of the market while moving from traditional media to digital marketing. Also on the table for discussion is how they plan to expand into global markets, and how they will achieve this target.

Our guest: Camilla Bøving Nielsen – Brand & Marketing Manager at Nupo

Camilla's career over the last 25 years has ranged widely with everything from digital content, project management, brand identity/strategy, product development and influencer marketing up to KPI optimisation. She is used to working across various countries and have many years of experience in lifestyle industries and retail.

Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Feel free to leave us your comments and ideas. Your opinion is important to us. If you want to roll out effective digital marketing strategies, empowered by intelligent content, reach out at [email protected].

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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