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Episode

Episode 20 | Transitioning from physical to virtual and hybrid events

Hosted by Bart Burggraaf

Join me today for another exciting interview as I talk to Andreas Høgsberg, founder of Virtual Hive. This 3D Virtual Events platform has taken Europe by storm as a realistic and enticing alternative to hosting physical fairs, shows and conferences.

Andreas takes us through their journey of how Virtual Hive came to be as it was catapulted into fruition by the onset of the Covid-19 global pandemic. As their company was bleeding quite heavily due to all events being closed down by the pandemic, it did not stop them from investing equally as much into developing the new 3D platform. What might have seemed like a risky endeavour at the time evolved into a superb investment, and today Virtual Hive is at the forefront as a digital meeting platform for virtual or hybrid conferences, meetings, fairs, and trade shows. The vision to combine state-of-the-art event technology with the most engaging and fulfilling user experiences based on extensive knowledge of human behaviour was well worth the effort as the platform is creating excitement for users and event owners.

Andreas shares how they went from looking for investors for Virtual Hive only a short year ago to where they are at today. We discuss how they reach their target audience by engaging on various mediums and collaborating with MediaGroup Worldwide for various marketing channels. He also shares how their expertise in the industry positions them well to drive awareness of their new technology in their target markets on the East Coast of the US, Germany, Norway, Denmark and the UK.

Our Guest: Andreas Høgsberg – Owner of Virtual Hive & Managing Partner at Agenda Group

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. Please leave your comments and questions below. We appreciate your feedback. Feel free to reach out to us at [email protected], if you would like to discuss any marketing needs your business might have. We will be happy to talk with you.

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Podcast

Episode 19 | Unique Storytelling To Attract Clients and Staff

How do you keep a staff complement of 30,000+ motivated and ready to think outside the box to excel and bring in the numbers in your marketing campaigns and strategies? Join us for a refreshing talk about how a CMO (who is also the CTO) uses storytelling to achieve this.

Hosted by Bart Burggraaf

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