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Episode 12 | Understanding LinkedIn Marketing

Hosted by Bart Burggraaf

Join us for an in-depth and expert discussion today with Gary Wong, former LinkedIn Marketing team member in Hong Kong where he helped companies to plan out their LinkedIn strategies for both organic and paid – and now an expert in his field consulting B2B start-ups to enterprise level organisations.

We discuss how you can use LinkedIn effectively within your current marketing budget while still making a notable impact to your revenue and ROI. Gary gives us excellent advice on how to best utilize the platform to build brand awareness, education, and trust – and not neccessarily for pushing sales. He explains why many B2B companies miss the true power that LI offers their brand, and how they can restrategize to turn it back into the right direction and yielding better results from this powerful online community platform.  By understanding where it truly fits into the sales funnel, it will help you produce better and more relevant content that will deliver better results. We also discuss why it is vital that your lead-gen approach on LI is important to understand to enable your sales teams to be more effective.

Our guest: Gary Wong – Ex-LinkedIner and Co-founder of Theinacademy

He also hosts the APAC B2B Revenue Marketing Podcast and is an ex-semipro rugby player.

If you're looking for ways to streamline your LI or other social media marketing strategies to yield optimal results, feel free to contact us at: [email protected].

Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness.

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Episode 11 | This Company Has Achieved 80% Marketshare

Today we have an exciting discussion about how a well-known '80s weight management brand, Nupo, gained an 80% market share in Denmark.  Their modern audience does not only want hard sales - they want good quality content.  In their quest to meet their target audience online, they refocused their energy on creating a new marketing plan that would achieve the desired results.

Hosted by Bart Burggraaf

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