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Episode 4 | What is PPC

PPC (Pay Per Click) is on our agenda today. What exactly is PPC, and why is it important in well-rounded digital marketing and advertising campaigns?

We hear how Natalie and her team positively affect growth for clients in over 40 countries with up to 300% increased leads and 40% less cost per lead using intelligent and customised PPC campaigns. Why is a localised approach necessary to address various session and browser behaviours in different countries, channels and search engines? Do you need a specialised approach for different campaign objectives, such as awareness vs conversions? Can AI replace human touchpoints in long-term relationship building? What is a PPC-friendly landing page? Join us for a lively discussion and expert insights about PPC and its use in successful digital advertising and marketing campaigns across the globe.

Our guest: Natalie NG – Head of PPC at MediaGroup

Prior to MediaGroup, Natalie worked in various digital agencies in the UK and Hong Kong. Natalie holds an MA from the University of Warwick in Electronic Business Management. Her experience working and studying abroad has prepared her to lead a multi-national team of PPC and SoMe experts.

Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please feel free to leave comments. We value your feedback and opinion.

If you would like to discuss your next PPC strategy with us, you can contact us at: [email protected], and we would be happy to chat with you.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Episode 3 | The Art of Social Media

How important is Social Media in today's advertising landscape? Social media platforms are content driven by users, so how do we measure the stages of a buyer’s journey on social media and match it with the perfect campaign? Or,  reach our client’s expectations with measurable results?  

Hosted by Bart Burggraaf

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