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Article

Is SEO really dead for Forex and Binary?

Written by Bart Burggraaf

Google was revolutionary. No search engine before it took the approach that it did, and Google was rewarded with an enormous cash cow as a result. When we ask questions like ‘should we be doing SEO’ the real question should be ‘what kind of SEO should we do, and is it worth it?’. To answer that question, we need to understand how Google works.

So for those of you not intimately familiar with search engine optimization, the approach Google took is similar to how we judge the performance of academics. The way we judge academics is by seeing the amount of references their scientific papers got, and from what quality of publication those references were. Similarly, if a lot of quality websites link to another website, that is a really good signal that that website should be considered important.

Read more on financemagnates.com

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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What is your company's Content Brand?

Financial services companies tend to produce a lot of content. Whether they send it to clients, use it for PR or post it on their website to gain SEO traffic, it’s an important part of any modern financial companies’ toolkit.

Written by Bart Burggraaf

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