Challenges facing the new CMO in a food-tech company | Episode 25

We all love the convenience of quickly downloading a fast-food delivery app and having our favourite meals delivered hot and fresh to our front doors. We don’t give much thought to the complexities of how it gets there, or which marketing strategy got us to choose that specific app. This makes today’s interview with Nick, Marketing Director of Foodhub, so insightful.

Nick is originally from Italy, but his curiosity has led him to many different countries, working in various industries and arriving in England five years ago. He joined Foodhub three months ago as the new Marketing Director. He shares his exciting journey in marketing – from the time when Facebook and Google My Business did not exist yet – to leading the marketing initiatives at a new company.

We also discuss his challenges as a new CMO with fresh ideas, direction, and vision. Although the team was enthusiastic and curious, there was also fear about the unknown methods he proposed among his team. How did he overcome that and get his team on board with all his envisioned changes?

His experience in various countries and industries prepared him well for taking on this role, as Foodhub is not as simple as it seems on the surface. It combines B2B, B2C, SaaS, Tech, POS, and so much more than meets the eye. Although they seem to be a food delivery service, that is the only thing they don’t do – yet.

It took Nick more than two months to fully comprehend the magnitude of all the Foodhub products. To sum it up: Foodhub creates ecosystems (hardware and software) that connect restaurants with their customers – in an array of different ways and through various channels and products, but neatly packaged in one user-friendly application.

How does Nick’s approach to caring about their customer’s revenue before their own impact his 1-, 3- and 5-year vision for the company and what he promised to deliver? Join us for another great discussion as we discover how Nick handles the challenges as CMO in such a multifaceted company, his vision, and his end goal.

Our guest:
Nick Bottai – Marketing Director/CMO of Foodhub

Nick completed his bachelor’s degree in Marketing at Università degli Studi di Parma. He has travelled extensively and worked in many countries and industries at management level in marketing and sales. His approach is straightforward: analyse the company, customers, the market and the competitors. Use the available resources and opportunities to develop the best strategies and set KPIs accordingly. Train the teams well to ensure everyone is aligned. Check that the customer’s needs are understood by everybody and addressed effectively. This approach has allowed him to generate revenue and growth in the EU and US markets for both B2B and B2C companies.

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach out to us at: moc.w1665102010wpuor1665102010gaide1665102010m@ofn1665102010i1665102010.

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