Settle in for a power-packed discussion that will open your eyes to a whole new way of approaching the collaboration between marketing and sales while addressing your client’s pain points in such a way that’ll keep you relevant in their sales journey.
How can a global brand truly approach sales and marketing so that every consumer feels seen and heard throughout their sales journey? How important is a localised approach to resolving customer pain points? What is the secret to remaining relevant to your target audience in each part of their journey with your brand? How do the most successful brands do it? How do they remain relevant and ahead of their competitors? Today you can get an inside glimpse into the three primary concerns that we must constantly address to do better for a more significant impact. Like Arun says: “Get their hearts today. You can get their wallet tomorrow.”
- Localised Client centricity
- A better link between marketing and sales
- Being genuinely relevant to the markets you represent
Our guest: Arun Cavale – CMO of IBM Consulting in the Asia-Pacific region and named the Forbes Top-50 | “The Most Influential Global Marketing Leader 2018” by CMO Asia.
He launched the IBM Consulting brand in the APAC market. Some of Arun’s accolades include: Lead marketing and strategy for IBM Consulting, the industry-leading consulting & business acceleration partner to co-create, co-execute and co-operate innovation and scale impact across the Asia Pacific. Bring deep expertise in Cloud, Data, AI, Automation and other technologies, blending it with extensive experience in marketing to help clients transform their businesses. Leads a team of senior marketing and communications leaders to bring the best marketing impact to their clients, their business, and the society they operate in.
Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please leave your comments and questions; we value your feedback. And if you would like to change your organisation’s approach to digital sales and marketing, feel free to contact us at: [email protected].
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
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Episode 12 | Understanding LinkedIn Marketing
Join us for an in-depth and expert discussion today with Gary Wong, former LinkedIn Marketing team member in Hong Kong where he helped companies to plan out their LinkedIn strategies for both organic and paid – and now an expert in his field consulting B2B start-ups to enterprise level organisations.
Hosted by Bart Burggraaf
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