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Episode

Episode 17 | Search Engine and People Optimisation

Hosted by Bart Burggraaf

Join us for an insightful discussion about how a different mindset regarding SEO can positively affect your company’s bottom line. It is all about value first at Accubits. Not only for search engines but primarily putting people at the forefront and creating value-focused content for their audience. Welcome to the future of SEO, now dubbed SEPO (Search Engine and People Optimisation) by our guest for today’s discussion, Aharsh from Accubits.

Accubits most certainly applies an out-of-the-box approach to all they do. On top of changing their unique SEO game to be a more people-centred tool for their business, they also give new meaning to the word ROI, which stands for Return of Innovation Positive in their organisation.

How did this market-leading business build their product portfolio from one in 2012, when they started up, to servicing Fortune 500 companies globally and winning the Frost & Sullivan Award for the ‘Most Promising Blockchain Developer of the year’ (in Logistics & Supply Chain)? What are they doing differently from the mainstream marketing approach to achieve such success?

Our guest: Aharsh MS – CMO Accubits & TEDx Keynote Speaker

Aharsh is the CMO of Accubits Technologies and a thought-leading tech entrepreneur, growth strategist and visionary. Unorthodox thinking is his modus operandi, and it has always helped him see problems from different angles to find better solutions. He has designed 10+ products and solutions in the past year that helped tens of hundreds of people worldwide. He inspires, motivates and educates businesses on how to stand out in the crowd and reach their target customers.

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. If you are looking for innovative and unique digital marketing solutions for your business, don’t hesitate to contact us at [email protected].

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Podcast

Episode 16 | Bringing design and technology together for better digital experiences

The world can appreciate the importance of design and innovation. Moonraft Innovation Labs focuses on Design-Driven Innovation. They are bringing Design, Art and Technology together to deliver differentiated digital experiences that drive business outcomes in exciting and innovative ways.

Hosted by Bart Burggraaf

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