Vanity metrics, like how many people have liked your post or visited your website, can be useful indicators of how your business is doing. However, the real meat of the matter is that your true business value lies in less immediate metrics.
MediaGroup can help you track and measure all your data in marketing. We focus on unearthing your KPIs so you know what needs to be tracked to reach your objectives. This makes it easier for both of us to stay on track to meet your business goals.
A methodical approach to analytics in marketing
Our approach to analytics solutions is based on being detailed and deliberate. Data needs to be tracked and planned, especially connected to business objectives.
Our consultation services allow you to get the most out of your digital analytics. We help you set up the required infrastructure to measure your campaigns. Afterwards, we don’t just stand by – we continually optimize your campaign to improve results constantly. To help you better understand how your campaign is running, MediaGroup provides reporting analytics on your dashboard, which shows your campaign’s real-time performance.
If you aren’t sure where to start, don’t worry. MediaGroup has you covered. Our audits take a macro look at your brand to determine your essential metrics. Our workshops assist you in figuring out your KPIs and end goals, which can help drive your data-driven marketing.
Our data solutions for clients
Cross-channel analysis
MediaGroup’s team of experts can measure multiple data sets from various sources and channels. This includes Google Analytics, Adobe Analytics, and more. The data can further provide a holistic approach to marketing intelligence you can use to optimize your customer’s online experience.
Advertising tracking
We track and assess all your ad campaign performances on numerous channels. Our specialists monitor Facebook ads, Google ads, LinkedIn ads, and more. This way, you can free up your time knowing that your paid campaigns are in safe and trusted hands.
Statistical Analysis
A component of data analytics, our specialists are experienced in using predictive analysis to help allocate your budget so you can achieve the best ROAS. With our years in the industry, we can guide you in setting an optimum monthly budget level if you need help determining where to begin.
Reporting
When it comes to data, nothing is more important than always having it available with a bird’s-eye view. MediaGroup provides dashboards that feature all your campaign’s data sources, the website traffic and CRM. Accessible in real-time, it can monitor performance daily, presenting clear reports and insights.
How are we different?
International scale
A global agency, MediaGroup boasts offices in Poland, Denmark, and Hong Kong and has representatives in the UK, Switzerland and Netherlands. As such, we also approach our campaigns with an international focus.
Transparency
MediaGroup is a one-stop-shop agency, and we aim to be your partner in all things digital marketing. Our experts provide regular, up-to-date reports on your campaign’s performance so you never miss a thing.
Data-driven
We pride ourselves on being data-driven, meaning our services are based on meticulous research. Once a campaign is up and running, we don’t just leave it there but continue to use data to see where elements can be improved or changed.
Digital analytics: FAQs
Why does data matter?
Although most people might be tempted to go on gut instinct, data matters greatly. Utilizing data means you can better understand your target market and customers. For example, you can learn about their preferences, motivations, behavioural patterns and more. This information lets you tweak your campaign to make it more attractive or memorable to audiences, leading to more conversions overall.
What is digital analytics?
This is collecting and analyzing data from multiple sources that can inform your marketing campaigns. You can use this to translate customer behaviours into valuable business data. Companies often use digital analytics tools to understand better how their customers operate online. Some digital analytics metrics useful to businesses include page views, impressions, click-through rate (CTR), and conversion rate.
Where do you apply digital analytics?
With technology progressing rapidly, most companies can leverage customer data and digital analytics to boost their campaigns. For instance, if a brand sells products online, the data of its products can be tracked and analyzed. This gives marketers an understanding of what audiences are interested in, what tactics are working, and what needs to be changed.
Where does the data come from?
Data can come from a variety of places. E.g. your website – marketers track visitors entering the site, jumping from page to page, and how long they stay. The data can also show the demographic of visitors, whether they are from a specific age range, gender, and region. Marketers can find out where customers tend to convert or make a purchase and any friction points that need to be improved.