SNB Lessons Learned and Effective Communication During Volatility

As we saw during the SNB debacle and more recently with the volatility around oil, brokers need to protect their clients and themselves from excessive losses. Quite a few brokers were caught with their pants down during the SNB affair and so recently the industry has been pretty cautious about volatility.

With the recent OPEC meeting, most brokers were prepared. Some decided to cut leverage, others decided to stop buying orders and others just to warn their customers. Whichever route your company took, there is a marketing opportunity to be taken.

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