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Article

SNB lessons learned and effective communication during volatility

Written by Bart Burggraaf

As we saw during the SNB debacle and more recently with the volatility around oil, brokers need to protect their clients and themselves from excessive losses. Quite a few brokers were caught with their pants down during the SNB affair and so recently the industry has been pretty cautious about volatility.

With the recent OPEC meeting, most brokers were prepared. Some decided to cut leverage, others decided to stop buying orders and others just to warn their customers. Whichever route your company took, there is a marketing opportunity to be taken.

Read more on financemagnates.com

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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